Published by Designzillas on August 6, 2013
Watch out angst-ridden 90’s teens — blogging’s got a new BFF! That’s right, blogging has officially become a vital component of maintaining a healthy online presence and conducting a successful business. Need some convincing? Well read on, fellow businesspeople, and become enlightened in the ways of the blogosphere!
WHY SHOULD I START A BUSINESS BLOG?
If your business has a Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr, or any of the other countless social media platforms out there, you’re on the right track. But you still haven’t made it to the finish line. With the most recent Google Penguin 2.0 updates, content has become the king of the SEO monarchy. If you want your business to show up on search engines such as Google or Bing, you need to take a second look at your content. And what better way to do this than by starting a blog (or sprucing up an already existing one)?
With a blog, you have the opportunity to show your clients that you are the expert at whatever it is that you do. A blog should be a source of information where clients can find the latest and greatest about news events in your industry or new products and services. It should gain their trust! If a business has that, clients will be more likely to use it for their needs. Still not convinced? Blogging is good for SEO. The more relevant content you produce, the better chance you have at gaining quality links and rising to the top on the search engines over time. Blogging does take work, but it is worth it!
OK, I’M CONVINCED — NOW WHAT?
If the “expert at your industry” and “crazy insane SEO rankings” arguments convinced you to start a blog, way to go! You’re a blogger now — add it to your résumé. Now, how do you make it a quality blog? Here are some quick tips!
DON’T ALWAYS WRITE ABOUT YOUR CAT
It’s fun to post things about the latest internet craze, meme, or trend, but don’t always post irrelevant Grumpy Cat pictures to your blog (unless, of course, you’re a Grumpy Cat blog). Write about things that are relevant to your industry. Write an opinion piece about the latest news event, or a review of the newest product, conference, or even someone else’s blog in your industry. You can sneak a cat in there every now and then, but for the majority of the time, keep it relevant.
WRITE FOR YOUR USERS
It’s perfectly fine to have your own voice when you write your blog, but keep in mind what your clients are searching for when writing. Your blog is useless if it doesn’t show up somewhere for people to read it. Think about what your clients search for and include those words and phrases in your blog somewhere. But don’t overload it! No one searching for an “Orlando web design company” wants to read a blog from an “Orlando web design company” that repeats the phrase “Orlando web design company” over and over and over again just to reinforce to search engines that they are an “Orlando web design company.” See? Use your keywords, just use them in a smart way!
THINK ABOUT YOUR TITLE
Your title is the first thing that search engines see when they crawl your blog. The title should focus more on the content of the actual blog article, rather than being something catchy and trendy. It needs to be descriptive of what is contained in the blog. If you’re a local business, it’s also a good idea to include some geographical markers in there. This will make you stand out even more to search engines.
CONSIDER ANCHOR TEXT
What is this you ask? Anchor text is basically linking to another page or website within the content of your blog article. If you are using another source’s data to reinforce something you are stating, use anchor text to cite the source within the sentence itself. In this sentence, Facebook is being used as anchor text. How do you do it? In your blog platform, click the button that looks like a chain link and insert the URL in the correct box.
Another way for search engines to find you with ease is for you to make use of tags in the CMS of your blog. These are basically words or small phrases that give search engines a better idea of what your blog is talking about. Think about what your readers are actively searching for, and include those in your tags. You want your readers to find you! There should be a place in your CMS that prompts you to type in your tags.
IMAGES AND ALT TAGS
More tags! If you’re inserting images into your blog article (which you should, because a wall of text is extremely daunting), you should make sure to include alt tags. These let your readers know what an image is if it doesn’t load, and it helps your disabled readers as well! Another reason to use these is to link to the source of an image if you do not own it. This is also done in your blog’s CMS.
THE BENEFITS OUTWEIGH THE NUISANCES
Yes, you are a businessman or woman. You have a full schedule already. If you just cannot find the time to maintain a blog the way it should be maintained, you can always employ the help of a company that does this for a living. We can even help you out! The benefits of having a business blog are tenfold. A blog with relevant content, proper use of tags and other search engine friendly gizmos, and someone to keep up with it over time is the recipe for a successful internet presence and a better business!