Published by Designzillas on August 20, 2013
By now, you’re probably used to every website telling you that long, multiple page articles are a no-no when it comes to getting seen on Google. Well, guess what! Just recently, Google announced that it will start to feature these types of in-depth articles in search results. According to an article on TechCrunch, Google’s own research shows that 10% of users are searching for in-depth articles. And now, the articles that qualify willshow up on the main search page.
But that doesn’t mean you can just start shelling out long, wordy novels — no sir. It might be difficult to get your longer articles featured on the first page of Google if you aren’t a big brand name, but there are definitely some steps you can take in order to get noticed! Be prepared to get familiar with Google Webmaster Tools, it’ll be your best friend if in-depth articles are your thing.
USE THE SCHEMA.ORG ARTICLE MARKUP
We’ve all heard of meta tags. These tell search engine crawlers what is on your website. The Schema.org Article Markup goes one step further than this: it indexes your microdata in one common vocabulary that all search engine spiders understand and tells them all of the ins and outs of your in-depth articles. The program gives you a list of all of the different categories you can tag in your article to make it more understood to users what they will be reading. You can tag things such as descriptions, images, names, references, intended audiences, authors, headlines, genres, and keywords. Google then uses all of this microdata and applies it to the rich snippets that show up on your listing on the search page.
GOOGLE AUTHORSHIP MARKUP
By setting up your authorship on Google, anything you write online, whether on your website or someone else’s, will link back to your author page. Remember those rich snippets from before? Your author information will show up on here along with all of that detailed information that came from your microdata. This gives your articles (and you) more visibility on search engines. Think about it, are you more drawn to a plain text headline, or one that features a human being attached to it when clicking links on Google’s search results?
In order to do all of this, you do need a Google+ profile to link back to, as well as a good headshot. There are three essentials to setting up authorship: First, make sure you have an email address with the same domain as your article. Second, every article published needs to have a clear byline stating that you are the author of the piece. And third, go to Google’s Authorship page and submit your email address to Google so it recognizes it when it comes up. And the great news is, this only has to be done once!
PAGINATION & CANONICALIZATION
If your article has multiple pages, sections, or parts, it needs to have the correct pagination in order to keep Google’s spiders from getting confused. In order to do this, make sure to make use of the “rel=next” and “rel=previous” codes in their respective places. This tells Google which pages come first, second, third, and so on and so forth. Keeping the correct pagination also tells Google’s algorithms how long your article is.
What in the world is canonicalization? That’s basically a fancy term for which page you want Google to pick up first on search engines. Whichever page is the most relevant, Google will prioritize if you make it canonical. Google’s Webmaster Tools has a pretty helpful guide that should help you get started.
Now this one is a little bit more obvious. Using logos helps your content get recognized much faster than something that has no image attached to it. If you already have a pretty strong clientele who recognizes your brand, they will be sure to click on your article the second they see your logo! You can add a logo by connecting your content to your Google+ profile (see Authorship Markup above). You can also do this by using Schema.org yet again! They have a useful guide just for you.
KEEP CREATING GREAT CONTENT
After all of this, don’t forget about creating quality, relevant content. That is the baseline for getting noticed on Google. If real, living, breathing human beings do not want to read your content because it is unreadable, then Google probably doesn’t want to read it either, or suggest to others that they should read it. So invest some time into creating useful blogs and articles! Offer your clients tips, tricks, and advice. Inform them! It’s important to actually connect with your clients and customers — writing good content, and following these tips and tricks will help you get noticed and stay on top of Google’s search rankings.