Published by Designzillas on June 28, 2013
Ah, that moment of pure joy when you experience your new website live on the internet and ready to take on the big, bad world. You sit there, dreaming of all the wonderful things that will come from the months and months of hard work and tears put into its creation. And it sure is beautiful. But it simply isn’t enough to sit back and watch your website go.
A website should be like a newborn child; it needs to be closely watched and monitored, it needs to be “fed,” and it even might need to be changed every now and then. Thankfully, you don’t have to be a single parent. There are plenty of tools out there built to help you take care of your new “baby,” such as Google Analytics and CrazyEgg.com. These resources offer the tools you need to help your website grow from a new, beautiful bundle of joy to a smart and experienced source of information for your users.
Popularity 101 For Your Website
In particular, a tool like heat mapping is a great way to monitor your web page visitors’ behavior. It features graphical overlays that tell you exactly where your users are clicking or even looking the most with colors that work pretty much how you would envision a real heat map to work. It’s a great way to learn things about your existing and potential clients: What draws their eye the most? What are they completely missing? Is there something you need to change in order to get more click-throughs? Should you move a button from the right side to the left side or make colors pop more?
Click Heat Maps
There are different kinds of heat maps out there to choose from, or you can use them all at once! Click Heat Maps, for instance, show the exact locations that users are clicking on your page. This gives you some insight into where you should place the important links. If your call to action is floating somewhere on the bottom, right side of your page and you notice that there is little to no activity over there, it might be wise to go ahead and change up the location to somewhere that is seeing more clicks.
Scroll Heat Maps
It might also be useful to use Scroll Heat Maps. The first time a user visits your website, there is only a certain amount of the page that shows up on their computer monitor. Everything that is unseen to the user is considered “below the fold.” Scroll heat maps monitor how much your users scroll down the page and how long they stay on certain sections. This gives you a clue into whether or not you should move buttons further up the page, or if something can be spared to the lower portions.
Mouse/Eye Movement Heat Maps
A third type of heat mapping is tracked through mouse or eye movement. Like it sounds, this tool shows you where your visitors are more likely to look or hover their mouses. This particular type of heat mapping is good for internet marketers who are looking to figure out optimal placement for things such as links and banners. Similar to the other types, this can give you insight into what your users are most interested in and what they simply don’t even see.
Combine With A/B Testing
Heat mapping allows you to continuously improve your website once it has been launched to the public. It may also be useful to combine heat mapping with A/B testing to really get a good grip on what is working and what isn’t. This way, you can create two or more versions of your website and monitor how users are responding so that you can make improvements and give them the best experience possible.
Nobody Said It Was Easy
Treat your website like you would your child. You wouldn’t leave your newborn to fend for itself in the world without someone or something to guide it, would you? It takes time, dedication, and a lot of love and patience to create something marvelous. So once you start using tools like heat mapping, you can’t do it once and then never look at it again. You have to continuously monitor, update, and look for ways to improve your page.
To use a familiar and probably over-used cliche, Rome wasn’t built in a day. Your website can’t be either.