Published by the Orlando Business Journal on September 20, 2012
Troy Beasley, 49, is passionate about his work.
As Beasley & Henley Interior Design’shead designer, his love for interior design is visible throughout the entire process: from the initial conceptual artwork to the finished, furnished product.
Beasley said what pushed him into this field was his fascination with beautiful things, from the clothes he wears to the ambiance of a hotel lobby. He never thought about how this interest could be turned into a career until he drove by a college advertising design classes and jumped at the opportunity.
After college, Beasley got a job with Picerne Development, a local apartment developer, designing interiors for clubhouses and apartments.
In 1993, he started Beasley & Henley Interior Design with Stephanie Henley. The firm deals with everything from initial blueprints and artwork to knocking down walls and choosing furniture.
How this year has been different from others: It has humbled everybody, including us. We have learned it’s not what you know; it’s who you know. It’s important to connect with people.
Biggest challenge in my industry this year: Due to the economy, many businesses have been cutting costs. But we believe if we preserve the value and service we give clients, they will keep coming back.
What makes a workplace modern in today’s market, here and overseas: It is the electronic age. Last year, we had a project in Saudi Arabia and we Skyped into all of our meetings. The increased use of electronics has changed the definition of global competition.
Percentage of our work that includes office interior design: About 15-20 percent. Usually we work on facilities that have an office environment attached, like a clubhouse. It’s all about mixing entertainment and luxury with functionality.
How demand for services has changed in the last five years: People are starting to spend again. It’s important that we give them something other than what has been done before. We take old ideas and spin them into new creations.
Most common requests for office spaces: That electronic elements be incorporated into the design
Most unusual request I’ve gotten for an office space: We worked on a project with a man who wanted his space to be part exotic car club, part office. He wanted it to be entertaining, with the ambiance of a club, but also to house his cars and workspace.
What keeps me going in this business: I enjoy what I do, and things are always changing and producing exciting projects.
What keeps me awake at night: Deadlines. I always feel like I should be at work pulling all-nighters to get things done. But we have a rule in my house: No business after 9 p.m. That helps me relax.
Advice for others interested in interior design: You have to have a passion for it — to live it, eat it, and breathe it. It’s also important to never give up; there is always an answer out there, you just have to find it.