Published by Designzillas on January 23, 2014
Yea, you read it correctly: “6 Things Miley Cyrus Can Teach You About Your Brand.” Think we’re crazy for posting this? Go ahead, but you sure know who Miley is, don’t you? Sure, she may be known for her controversial antics, but she has definitely made a name for herself in the past year. “Miley Cyrus” has become a household name, whether you like it or not. Your business can do the same. Take a gander at these 6 “twerk-tastic” tips — it’s time to make your brand KNOWN in 2014!
1. SET YOURSELF APART
Before last year, you knew Miley as that cute, southern girl on the Disney Channel whose dad had some hit song in the 80s. But as soon as she traded in her curly brown locks for a less girly, blonde pixie cut, “Miley Cyrus” was all anyone could talk about on the internet. And it was so easy! All it took was doing something a little “out there.” By opting for a less socially acceptable hair style, she made a name for herself and made people pay attention to her.
Who says your brand can’t do the exact same thing? Go ahead — chop off your proverbial locks! Do something that makes a statement and turns your customers’ heads. All it takes are some fun social media posts, maybe an entertaining blog. With a simple refurbishing of your social media campaign, or even a sweet website redesign, you too can stand apart from all of the other cute, brunette Disney star companies and make sure your competitors KNOW who you are.
2. PUSH SOME BOUNDARIES
We all know that Miley is the queen of pushing the envelope. All I have to say is “VMAs” for you to know what I’m talking about. Miley wears revealing outfits, sings about questionable activities, and basically does whatever she wants without a care in the world. She doesn’t like to play it safe.
This is where the cautionary note comes in. Please don’t offend anyone with your newfound brand freedom. But remember that business is a gamble. Sometimes you win, sometimes you lose but you’ve GOT to try things out to see what works and what doesn’t. Are your Facebook posts boring — or worse, do you ONLY post about yourself? Post funny articles about current events in your industry or maybe a few cat photos with a “your industry” spin to them. There are plenty of ways that your company can shake things up a bit, but without going Miley-overboard.
3. OWN YOUR BRAND
Miley has successfully “branded” herself in the past year. Bright red lips, spiky blond hair, twerking, and giant dancing teddy bears alone force her image into your psyche. She’s almost become predictable to be unpredictable!
It’s so important that you not only brand yourself, but that you OWN your brand. When people see your mascot or hear the jingle of your commercial, they should know it’s your company. When they see one of your products or hear about a service, there should be no doubt in their mind that it’s yours and in turn, know what comes along with it.
4. FIND A PARTNERSHIP THAT WORKS
When Miley felt that something wasn’t right between her and her fiancé, Liam Hemsworth, she split it off and ran headfirst into the dark to find her own future. She wasn’t going to let anyone keep her from being who she wanted to be. And when she wasn’t happy with her assistant? She hired her best friend to take the job.
It might be time to break up with companies that aren’t letting your brand shine. Not sure what your SEO company is actually doing all day to help your company rank in the search pages? Find one who is open with you and wants to make you a part of the process. Work with a company who shares your passions and goals. You never know, they might even become your new best friend!
5. DON’T FORGET SOCIAL MEDIA!
Miley’s loyal fans, the “Smilers,” have seen her more casual, laid back side on her Twitter page. Cyrus knows how to use the website to connect with her more down-to-earth fan base. She tweets about what she’s doing during the day (even if it’s dancing around her house in a sweater to her own music) and posts pictures of herself without all of the makeup and fancy clothes. She lets her fans know that she has more in common with them than they think.
This is such an important thing that your brand can learn! Social media platforms like Facebook, Twitter and Instagram allow you to connect with your followers, customers, and potential leads in a way like nothing else. Post some photos of your employees playing ping pong during lunch, or even feature your customers and how they use your products and services! Use social media to show your followers that your company has a face and a personality.
6. DO WHAT YOU LOVE
Whether you like Miley or not, it’s undeniable that she is out there doing what she loves and having fun with it. Chances are you’re in your industry because you have a passion for it or care about it in some way. Translate that into great blog posts, interesting webinars, informative e-books, exciting offers, and more! If you show your followers that you love what you do, they won’t be able to help but love you too.
YOU CAN’T STOP
You may not like Miley Cyrus or agree with everything she does, but biases aside, you know who she is, what you can expect from her, and you’re always a little curious about what she might do next. Miley does a lot of things that your company probably shouldn’t do (please keep all of your clothes on), but there are many lessons you can learn from the way that she markets herself. She has a passion for what she does and truly owns who she is. If you take the time to really get to know your own company, your customers and leads will want to as well. Pretty soon, you’ll be twerking your way to the top!