5 Blog Templates That Will Cut Your Writing Time in Half

Published by Designzillas on September 10, 2014

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Remember that time you were tasked to write a blog article, but once you sat down in front of the computer screen, you realized you had no idea how to put your words down into organized, coherent sentences? I do, and I do this for a living. The art of crafting content that is not only interesting, but also user-friendly, is not always as easy as those master bloggers make it seem.

Remember that time you were tasked to write a blog article, but once you sat down in front of the computer screen, you realized you had no idea how to put your words down into organized, coherent sentences? I do, and I do this for a living. The art of crafting content that is not only interesting, but also user-friendly, is not always as easy as those master bloggers make it seem.

You’ve probably got an idea, but aren’t sure where to start. Well, first thing’s first, you have to figure out what your ultimate goal is. Take a look at some of these very common blogging goals, and see where your idea fits best!

PROVIDE QUICK, EASILY SCANNABLE INFORMATION

The “List” Post

The list post is the go-to format for many bloggers. Why? They’re usually the most popular among readers because they are easily scannable and usually cover informative, yet fun topics. Any time you see something like, “7 Ways to Do Something Cool,” “8 Websites That Have This Sweet Function,” or just browsing around Buzzfeed, you’re probably looking at a list post.

List posts are great because they identify a problem that your reader has and offer various ways to solve it. Say that you work for a home improvement company and your customers are unsure of how to style their warm weather homes for the cold holiday season. Your blog post, “6 Ways to Bring the Winter Spirit to Your Florida Home,” will seem quite clickable to your temperate readers.

Here are a few examples of list posts Designzillas has published:

TEACH YOUR READER HOW TO DO SOMETHING

The “How-To” Post

Another popular format, the “how-to” or tutorial post is frequently seen scattered across the blogosphere. As it says in the name, this kind of post teaches your reader how to do something. Like giving your first informative speech in middle school, your goal is to take your reader through the steps of a process — without boring the hell out of them or wasting their time.

Everyone loves (and searches for!) a good tutorial post. Let’s face it, informational searches take up 80% of all inquiries on the web. Hell, I just learned how to fold a fitted sheet on YouTube the other day! No matter what industry you’re in, there is always something you can teach your customers, and you know them better than anyone. What are they asking you? What are they searching for? Take the information, write it down, and show them the way.

Here are a few examples of “how-to” posts Designzillas has published:

CAPITALIZE ON POPULAR NEWS

The “Newsjack” Post

If you’ve been catching up on our latest blog posts, you should already be pretty familiar with the newsjack post. But if not, don’t worry, I’m not mad — I’d be glad to explain it again. The point of a newsjack post is to ride the tidal wave of click, searches, and hype following a popular news story or event in or related to your industry.

The art of the newsjack requires you to expound. It’s not as simple as reposting an article with a few changed headers; you need to offer some kind of new information or opinion. Want to touch upon all the Apple hype but aren’t in the tech field? No worries! Craft a post about how the new Apple Pay might affect business in your industry. No seriously, write about this — I’d love to read it.

Here are a few newsjack posts Designzillas has published:

EXPLAIN A NEW TOPIC OR IDEA

The “Descriptive” Post

Descriptive posts serve the purpose of introducing a new topic or idea to your readers. If you scan any blog, you’ll run into a lot of these, and why shouldn’t you? There is literally an infinite amount of new information floating out there. Pick something that relates to your readers, find out what they’re searching for, and give them information they never knew they needed.

The one thing to look out for with descriptive posts is irrelevancy. Like I said before, there’s a lot of information out there. If you’re an insurance company, you probably shouldn’t write a post about baking a fresh batch of cookies. Of course, if you add a financial spin to it, that might actually be awesome. Do your research, understand your audience, and give them the information they’re looking for.

Here are a few descriptive posts Designzillas has published:

SPEAK OUT ABOUT A NEW DEVELOPMENT

The “Opinion” Post

Opinion posts are often similar to newsjack posts, but they have an added flair of controversy. That’s right: CONTROVERSY. These are great to explore when you want to start a conversation, contest a new theory or development in your industry, or offer a counterintuitive argument to a standardized way of doing things.

Be careful with opinion pieces. Even some of the most seasoned bloggers haven’t quite mastered this technique. Make sure that you have a valid opinion that’s backed up by facts, and be prepared for the comments. But after all, you’re looking for a conversation, right? You know what you’re getting into.

Here are a few examples of opinion posts Designzillas has published:

Forrest Gump never said “Life is like a box of chocolates, nothing is spontaneous and you always know what you’re going to get.” Don’t treat your blog this way! It’s important to remember that no one wants to read the same type of blog over and over again. You may have mastered one type of post, but now it’s time to shake it up. Download your free templates and get to writing!

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