The HubSpot Sales Platform: Redefining The Office Relationship

Published by Designzillas on September 15, 2014


If you didn’t already know, Designzillas loves HubSpot. As Gold Partners, we’ve been using its tools to evolve the world of marketing for our partners. The HubSpot platform allows marketers to understand leads and customers on a completely new level, forming real connections and giving us the chance to create not just buyers of a product or service, but life-long brand evangelists.

Salespeople of the world, unite! HubSpot’s juiciest secret is out, and we are obsessed.

If you didn’t already know, Designzillas loves HubSpot. As Gold Partners, we’ve been using its tools to evolve the world of marketing for our partners. The HubSpot platform allows marketers to understand leads and customers on a completely new level, forming real connections and giving us the chance to create not just buyers of a product or service, but life-long brand evangelists.

HubSpot Gold Certified

HubSpot’s platform has revolutionized modern marketing. Now it’s taking over sales, too. Your sales team isn’t comprised of data collectors. It’s not comprised of note takers or finders of scattered information. It’s comprised of sellers. With HubSpot’s brand new Sales Platform, your salespeople will have all the time in the world to do what they do best: sell your brand. Comprised of two new features, Sidekick and the HubSpot CRM, this platform makes it even easier to see the fruits of your marketing efforts by giving sales teams the resources to connect with the modern buyer.

How, you say? Let us take you on a journey of magic and wonder — a journey into The HubSpot Sales Platform.

It Ain’t the Same Ballgame

It’s time to face the facts: buyers just aren’t buying like they used to. With the mass hysteria that is Google, salespeople no longer hold all of the power in the buyer-seller relationship. That power is put in the hands of the buyer, the one who is Googling, reading reviews, and interacting with companies on social media. The seller no longer holds the company’s precious information all to themselves — it’s available for everyone with a computer to access.

This puts salespeople in an interesting conundrum; buyers no longer want to be sold to, they want to be helped. Now, it’s the salesperson’s job to understand leads’ concerns and needs and provide them with a solution.

Brian Halligan is Awesome

This poses the question then, if buyers aren’t buying the same way, why should your salespeople be selling the same way? Your marketing efforts are focused on understanding your customers’ needs and wants and gathering this information to provide your sales team with qualified leads. Now, HubSpot’s new platform makes this relationship seamless. Let’s take a look at some of the awesome features we can’t wait to start using.

Sidekick: Your New Best Friend

HubSpot’s Sidekick tool has arrived to transform your inbox. It connects to your e-mail and CRM system, bringing you valuable details about the contacts and companies you meet right to your screen when you need it. Here are some of the handy features it’s bringing to the table:

Insights — Sidekick follows you around the Internet, but not in that creepy and violating way. As you write e-mails and browse websites, Sidekick’s handy sidebar compiles all of the information stored in your CRM and brings it right to your web browser, allowing you to create more informed interactions with your potential sales.

Sidekick Screenshot

Notifications — Whenever a contact opens an e-mail, clicks a CTA, or even visits your website or landing page, you’ll receive notifications in real-time. These help you not only understand the contacts’ user behavior, but keep in sync with your marketing team’s efforts as well.

Sidekick Screenshot 2

The HubSpot CRM: Everything You Need to Know

CRM systems can be extremely confusing and strip valuable time away from your sales team. Modern CRMs require you to manually enter a ton of data and many times, they feature different “tools” that all act independently of each other. With the new HubSpot CRM, things aren’t so complicated. It directly connects with the contact list in your HubSpot Marketing Software, so all of the information you’ve been storing and learning through your marketing efforts is easily accessible to you and your sales team when you need it. Here are some other goodies we’re getting with this new platform:

Stored Data — On any given contact’s record page, you can quickly access e-mails that have been exchanged and opened, CTAs that have been clicked, website pages that have been viewed, and more.

Company Profiles — HubSpot will add a company profile page for each contact you enter and it gathers all of the information from the Internet — no more searching around for “number of employees,” “date founded,” or “annual revenue.” If the information is available, HubSpot will populate it for you.

CRM Screenshot

Calling Ability — For an additional price, you can even make phone calls right from the CRM. On a single webpage, you’ll be able to see your phone call, any notes you’re taking, information related to the contact and e-mails that have been exchanged, and it even records your conversation so you can follow up later on.

CRM Screenshot 2

Sales + Marketing = ❤

The modern buying process includes a lot less pitch and a lot more nurture. It’s essential for marketers to understand customers and leads, what they need, what they want, and what they absolutely can’t get enough of. With the new HubSpot Sales Platform, your sales team can see the fruits of all your marketing efforts right on their screens, when they need it the most. No more searching around, no more scrambling for notes. Just sheer, easily accessible and intuitive bliss.

So, will your sales and marketing teams be the pair every other couple wants to be? Or will they continue on in fragmented, inefficient and profit-losing oblivion? Bottom line, if your sales and marketing efforts aren’t in sync, your business is missing out on potential opportunities. HubSpot’s new Sales Platform shows your team the fruits of your marketing efforts, bringing your business together in sweet, sweet harmony. Watch out, Brangelina — there’s a new power couple in town.

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