Published by Findsome & Winmore on January 14, 2015
You’re a businessperson. Your phone probably rings 10 times before 9:30 AM, and you can’t even bear to look at your e-mail lest another crisis arrive signed with a frantic, “Best.” I understand — you’ve got a full to-do list. The last thing you need to do is get involved with social media, even though your marketing team is practically begging you to (that’s one of the unanswered emails in your inbox, isn’t it?)
Social media can seem overwhelming at times and it may constantly fall to the darkest corner of your priority list. But guess what? It’s not going away anytime soon. Social media sites such as LinkedIn have become the way to increase your personal and professional online presence, create new business opportunities, and stay up to date on the “need to know” in your industry. Don’t let yourself fall behind the pack simply because you think you don’t have time.
In a good day, you have maybe 15 minutes to hop up from your desk to grab a snack, a glass of water, or take a brisk walk before your legs fall off from sitting for too long. The good news is it only takes up to 10 minutes a day to create a following on LinkedIn!
Is This Really Necessary?
Short answer: Yes.
Why do you need to be on LinkedIn? Because your peers are. Because more and more every day, it’s where connections are being made, deals are being closed, and opportunities are arising. And its use is evolving all the time.
LinkedIn isn’t like Twitter or Facebook. You don’t have to whip out a clever quip in 140 characters or less. LinkedIn posts don’t lose relevancy in the blink of an eye. You don’t have to impress your followers with photos of all the influential and awe-inspiring people you’re meeting on a daily basis. LinkedIn is a place filled with people just like you. Businesspeople and professionals log on to share information about their companies, their professional lives, their industry knowledge — basically all of the things that you’re already thinking of 24 hours a day. So why not?
Let’s Get Efficient
If you haven’t already, download the LinkedIn app on your smartphone or tablet. Go ahead, I’ll wait….
You know those times when you’re standing in line at Chipotle, sitting on mute on a conference call, or stuck in bumper-to-bumper traffic on the interstate? These are all times when you are inevitably on your handheld device anyway, so log onto LinkedIn for 10 minutes and engage! Pulse (LinkedIn’s recommended news channel that automatically appears on your homepage) will do all the searching for you. It shows you articles that it knows you’ll be interested in.
Tap an article, skim through it, and if you like it, share it! Let the author know that it was an insightful read or that it related to a problem that you just had the other day. Trust me, authors love your comments (No, really. We do. Wink.) and they’ll never be annoyed at hearing how their article impacted your day or even if you disagree with every point they’re making and think they’re full of bologna. The point is to start a conversation, even if you only have 10 minutes to do so.
You Can Contribute Too
Let’s kick it up just one more notch before you go back to all of your responsibilities.
Got a blog post or article that you’ve written? LinkedIn has these handy “posts” where you can dust off that old content and repurpose it in a great way. Simply hover over the text box where you would normally post an update and click the pencil icon. Here, you can copy and paste content from a previous piece that you have published (just make sure to give credit and link back to the original source). Now, you’re not just commenting on others’ hard work, but adding to the pot as well!
Now, businessmen and women just like you waiting in line for a delicious burrito can take 10 minutes, skim your article, and let you know what they thought about it. You may even make some new connections out of the deal.
Just 10 Minutes a Day
You probably read this article during today’s downtime, so I totally understand if you start tomorrow. But the next time you find yourself waiting around, pull up the LinkedIn app for just 10 minutes. Engage with content. Post your own! Add it into your daily routine. You’ll find that creating an active presence on LinkedIn isn’t nearly as time consuming (or pointless!) as you thought it was.